Let’s look at the main channels for generating leads, who knows, maybe in this article you will find the very Grail that will help your business “swing” and attract new customers.
In order for a business on the Internet to live and bring at least something other than costs and broken hopes, stable sales are necessary. Stable sales are only possible if there is constant traffic to the site. Well, constant traffic can be organized only when you know which channels you need to work with – where your lead lives. Google Hakukoneoptimointi can help you get unique and relevant users on your website.
This, by the way, is an urgent problem – not every modern entrepreneur knows all the channels of attracting traffic to the site, at most 2-3 of the most popular (as a rule, these search, paid advertising, social networks). Due to this, the site loses the lion’s share of visitors and, accordingly, potential buyers.
Let’s look at the main channels for generating leads, who knows, maybe in this article you will find the very Grail that will help your business “swing” and attract new customers.
- Search engines
- contextual advertising
- Aggregators
- Social networks
- Crowd marketing
- Outreach
- Partnership programs
- Messengers
- Notice boards
- Email newsletter
Approx. author: just attracting visitors to the site does not guarantee a good conversion. In order to hook a person, transfer him from a visitor to a client, and from a client to a buyer, you need to work on the site and optimize your business model, but we will talk about this another time. Now let’s take a look at the main lead generation channels.
Search engines
In order to enter the TOP-10 of search results, the site must comply with a number of rules (about 200 points, in fact), including the correct density of the keyword on the page, and the entry of the key into meta tags, and the presence of commercial ranking factors ( relevant for online stores and catalogs of products / services), and a pumped link profile, and … yes, there are many of them, these rules, a separate post should be devoted to the description of ranking algorithms .
Organic SERPs Dying?
We are now talking about search engines as a lead generation channel. And what is important, today, like 7-8 years ago, organic search remains a relevant source of leads. Neither contextual advertising, nor numerous offer aggregators, nor anything else can block it. And there is only one reason for this – if search engines abandon organic search results, they will simply lose the lion’s share of visitors (= money). So, relevant search results by keywords will live and flourish as long as search engines live, which means that SEO remains a relevant service.
Also read: How to Boot your organic search results
In order to make sure of the relevance of the issue, it is enough to carry out a simple analysis of your business, use the Yandex.Wordstat service – see what frequency of requests the category of your product / service has in the region and you will understand from more how much it is in demand on the Internet. If you want to read about World of War Craft’s latest characters, please Visit here.
