Nowadays, smartphones are part of our day to day from when we turn off the first alarm in the morning until we set it at night. For this reason, having a mobile application of our company is an option that must be studied. We want to highlight two types of typical applications, one for internal management of our company, which helps us optimize processes and control them more efficiently. Another would be to retain our customers and do digital marketing with the use of a powerful tool. App development Companies can help you get the desired app for your company.
If you decide to take the step, you must bear in mind that so that users do not uninstall it 5 minutes after downloading it, it must be useful and manageable and also offer them value, something unique and different that sets us apart from our competition.
The primary objective of the app has to be to make things easier, solve problems and improve communication. The benefits of an app for your business can be summarized in these 8 points:
Being a channel in continuous growth, it will give your brand notoriety and presence, showing a modern image adapted to the new times. It is very important that the app is multiplatform; being at least on iOS and Android devices will guarantee that 95% of smartphone users can install it.
It might seem that a responsive web can meet the needs of an app in a faster and cheaper way at the development level, but nothing is further from reality, since with a native application on Android or iOS you can access all the functionalities hardware level devices such as gps, camera, bluetooth, nfc or fingerprint reader that include the new devices. In addition, a native app is integrated into the device’s system, adapting to its own characteristics, such as dialog boxes, icons…
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Thanks to the Apps, personal data can be stored safely, with this we will save time for our clients in registrations, logins and numerous forms. If your app has purchase functionality, this advantage is essential for more sales to be made.
Thanks to push notifications, you can interact with the customer, rewarding loyalty with notifications and notifications with new products, special offers or discounts, generating immediate incentives for users.
If the user experience is good, it is very easy for grateful users to recommend the application, with which we can attract new customers in the easiest way.
For the internal management of our company, it will allow us to have a more fluid communication with our team, avoiding the use of more colloquial applications that can lead to an incorrect use of our communication.
It also benefits us when it comes to optimizing processes, since it allows us to make reports and incidents from the workplace without having to resort to a computer or a paper report. With what we save time and resources.
It allows the management of the company and the different departments to obtain real-time information on the processes carried out in the company.
In short, apps have become a powerful tool that can greatly help your company. If you want to make the leap, we can help you establish your needs and in the development and design of your app.
