Neuromarketing is the process where the way you advertise, sell, or even speak to your direct customers matters. To help you better understand this, neuromarketing is the perfect marketing style designed to sell it to the brain and not to the person. This marketing ideology works upon how a potential customer thinks from the brain.
Keeping that in mind, customized messages are crafted to target those leads and ensure better conversions. These messages are destined to target the decision-making potential of the brain. If you are new to your business and plan to impose a strong Email marketing campaign, you must not ignore neuromarketing tactics at any cost. To help you better understand the right way of utilizing this technique, here are some of the best ways listed below.
Generate that Urgency in Mind to Subscribe or Buy
One of the best Neuromarketing ideas that you can adopt is to get people to subscribe to your newsletter services. The idea of generating urgency in the people’s minds will put them in the state to act fast or lose the opportunity. Hence, this will help you get a better subscriber list at the end of the campaign.
You can offer something to the potential leads that they can avail, only when they subscribe to your newsletter services. If they are already subscribed and are running Email marketing campaigns for them, you can put an offer over the mail that meets their interest. Give them a short time window and make them feel that the offer is only for them.
In this way, you will not just get more subscribers for the Email marketing approach. But you will also make better sales at a faster pace. You can add a timer to the website landing page underneath the offer or add urgency-related words such as “Offer Expires,” “Limited Time,” and others to the Emails to increase the sense of urgency.
Implement Emotional Introduction
ActiveCampaign is one of the best Email marketing service platforms amongst all competitions. It will help you frame out the best Emails by focusing upon your neuromarketing strategies. The emotional introduction is one such factor you should consider on priority using this platform. The emotional introduction is identified as the unconscious processes and all emotional reactions to certain situations.
With the neuromarketing ideas, you can identify all of those tones, themes, contents and visual elements that can help increase the attention level of potential leads. You need to leverage their emotions through your content. You will be open to more conversions through your Email marketing campaign if you can do that.
To ensure that the reader positively responds to the neuromarketing Emails you send, you should consider optimizing the object within it. Choose some of the effective words that can trigger the emotional reaction of users. The best thing you could do for adding emotional introduction through object optimization is by adding emoticons or emojis. Choose them carefully as they can enhance users’ mood while reading the mail.
Your Email should showcase suggestions with an emotional approach. Choose proper words, registers and tones in your subject and preheader. Take note of the unconscious preferences you obtained through your neuromarketing measures, and reciprocate the same onto your Email through words. Take the mail templates from ActiveCampaign to better structure the mail with your desirable aspects to increase profitability.
Promote Social Validation
Social Validation is one of the most crucial cognitive strategies used within interpersonal communication. It is a social phenomenon adapted mostly for spreading updates on trends and fashions. The principle that follows this neuromarketing strategy is that people intend to confirm their actions by focusing on peers’ choices. Hence, it means that people tend to buy things that most people have rated as valid purchases.
This cognitive ideology can be embedded into the Email marketing strategy for creating a proficient design with great impact. You need to insert effective content that provides information on the count of people who have already purchased your product or service. You can implement an indication about the trending services or products with you. The best thing you could do here is to add a separate box with genuine testimonials on your existing customers’ feelings about your brand.
Hence, this is the impact of social validation in your Emails that will allow the potential leads to be your customers. As a result, the conversion rates will multiply exponentially!
CTA (Call-to-Action) is Important
Neuromarketing strategies make use of eye-tracker to understand the focus of customers on the brand ads. Therefore, when it is imposed with that of the Email marketing campaigns, the first point of consideration should be to decide where the CTA can be placed. Eye-tracking data will eventually help the brands realize the focus areas of their customers in Emails and ads. Keeping that in mind, the Emails can be customized to get more clicks on the CTA.
Moreover, this tracking detail or database information will also assist you in picking the shape, color and type of CTA button that will help. Colors trigger the brain cells and are ideal for making emails stand out and get more conversions. As per consumer market insight for China, Chinese websites tend to be very colourful, so it’s important to carefully sync your CTA buttons with your website’s colour theme as they can easily get lost in the crowd.
You should keep these things in mind while planning out your Email marketing campaigns with neuromarketing strategies. The minds of customers are always fluctuating with interests. It is because they see more brands offering the same things as you! Therefore, to clear out their confusion within the brain, you should have that unique element in your Email!
Keep reading more about marketing strategies, and you will eventually be able to combine not just neuromarketing strategy but even more optimized inclusions. As a result, your business will have high conversions and a better sales rate! So, count on leveraging the maximum potential out of online marketing with this particular neuromarketing strategy and many more!